As much as 18 billion dollars are spent on this beverage every year in the US alone. The seeds are found in berries, which grow on trees cultivated in over 70 countries. We certainly owe a lot to the ancient Oromo people of Ethiopia for bringing coffee to the world. Looking at the modest array of coffee beans in the office cupboard at mygola (we have our share of coffee purists here), we got to thinking, where can we find the world’s best coffee. Soon, we realised that “best” is a massively relative term. Especially when it comes to coffee.
I instead went on to concentrate my efforts on finding the world’s coolest independent coffee makers. The search led me to speak to people who have made the drink not only their livelyhood, but also the very purpose of their being. The trail led from Portland, Oregon to Berlin, New York and London. Here are the world’s coolest independent coffee makers:
Joe Coffee, New York City
We just had to start with New York, hadn’t we? From the time they set up their shop in 2003, Joe Coffee went on to being named among the “best u.s. coffee bars” by Food & Wine magazine. I spoke to Jonathan Rubinstein, one of the owners about the “coming of Joe” if you will and it’s one warm story!
It’s been a great journey- mostly slow and organic- We will be at 10 stores in 10 years which may sound like a lot, but honestly it’s deliberately been a very organic and careful trajectory- When we first opened, we were the first “3rd wave” shop to open in NYC and we got a temendous amount of attention right away- Within the first 4 months we had won 3 awards for best coffee (NY Magazine, time Out NY and Village Voice) – we kept plugging along and trying to push ourselves to be better and then being recognized in Food and Wine felt really great.